FAQ: Why don't you have a studio?
I haven't needed one.
One of the questions almost every client asks me is if I have a studio.
Back when I first started, acquiring a studio was at the top of my to-do list. Having my own studio would have been one of my biggest accomplishments, and would have made me feel like I had "made it."
It's been four years now and I still don't have a studio. The reason is pretty simple: I haven't needed one. Almost all of my shoots happen on location, and when they don't, there are plenty of public areas that work. My lighting setup is also really easy to pack up, move from location to location, and only takes a few minutes to set up. Out of all the shoots I've ever had, I've only had a client come to my house or apartment three times. That's less than once per year, and two of those times were close friends. I can only think of one time that a shoot didn't happen because I didn't have a studio (that shoot could have happened too, but the person was set on it happening in a studio).
Studios also cost money. Not only would I have to pay rent, but I'd probably have to pay utilities. I'd also probably have to get additional equipment. I'm guessing I would want to have two sets of lighting equipment. One set for at home, and one set for the studio. I wouldn't want to have to run to the studio to pick up my lighting when I'd want to use it, and I probably would want to have to haul it back and forth. Even after raising my prices to help cover the studio, which I would have to definitely do, my profit would probably still take a hit. Based on how little I would probably use the studio, taking on a rent payment doesn't make a ton of sense.
If there's ever a situation where a studio is absolutely necessary, I can use our house, as well as a number of indoor locations in Madison that I have access to. However, an overwhelming majority of my shoots happen on location, and not having a studio keeps the prices lower for my clients. A studio might make sense in the future, but right now, there aren't enough reasons for me to have one.
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Dan Pomykalski (PAWM-I-KALS-kee) is a portrait photographer based in Madison, WI. Dan works with both individual clients and larger organizations, such as the Wisconsin Alumni Foundation, the Janesville Jets, the University of Wisconsin-Whitewater, and the University of Wisconsin-Rock County. Dan was also the photo editor for the student-run newspaper at the University of Wisconsin-Whitewater, the Royal Purple, for the 2013 Spring and 2013 Fall semesters. Although Dan's clients are mostly from the Dane County area, he is more than happy to travel wherever necessary.
Although Dan is primarily a portrait photographer, he has ample amounts of experience in other types of photography such as weddings, events, product photography, real estate, and sport photography.
In 2016, expertise.com ranked Dan Pomykalski Photography the 2nd best portrait photographer in Madison, WI out of 204 others in the area.
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