Am I concerned about Snappr?
When I woke up this morning, I reached for my phone and opened up the various social media apps, as I'm sure many other people do. While scrolling through Facebook, I saw a post from DigitalRev with a link to an article. What caught my attention was the title, which was "Snappr Is a Cheap Rental Service That Could Be The Uber of Photography." When I initially saw this, I panicked. I thought to myself, "great. Another variable to affect my revenue." Now that I've woken up a little more, had my two cups of morning coffee, and had time to process the idea of Snappr, I'm not nearly as concerned. The more I think about Snappr, the more I realize it might even help me.
First of all, I don't think full-time pro photographers who are established and know what they're doing are going to flock to Snappr. Full-time pros know what their work is worth, and know what to charge, so I can't imagine a website with the primary purpose of providing cheap photographers is going draw experienced photographers in. If Snappr had existed back in 2012 when I started and my photos were far from what they are now in terms of quality, I probably would have been all over it.
Another reason I don't think Snappr is anything to worry about is because photographers are one of the professions that typically fall under the "you get what you pay for" guidelines. An example that comes to mind is when one of my clients hired another photographer because they were cheaper. The next time I saw the client, they told me that the other photographer was not only difficult to work with, but took forever to finish the photos. I've also heard plenty of stories of when someone hires the cheapest photographer they can find, and the photos turn out horrible. In this situation, not only is the client out of the money they spent for photos they can't use, but they have to hire a second photographer and spend more than they would have had to. If this happens with a wedding, or something that can't be reshot, then this situation is even worse. I wouldn't be surprised if people run into these types of situations with a service like Snappr.
Snappr might even end up helping me. The people who would be interested in a service like Snappr aren't the kind of clients I'd probably be interested in. If I have to spend less time speaking with clients who are going to offer me insultingly low amounts of money because they're using Snappr, that means I have more time to communicate with clients who respect my profession, and know that good work is going to cost a little more.
It'll be interesting to see what happens with Snappr over the next couple of months. Here's to hoping I'm right, and it doesn't put me out of business!
You can see the article here: www.digitalrev.com
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Dan Pomykalski (PAWM-I-KALS-kee) is a portrait photographer based in Madison, WI. Dan works with both individual clients and larger organizations, such as the Wisconsin Alumni Foundation, the Janesville Jets, the University of Wisconsin-Whitewater, and the University of Wisconsin-Rock County. Dan was also the photo editor for the student-run newspaper at the University of Wisconsin-Whitewater, the Royal Purple, for the 2013 Spring and 2013 Fall semesters. Although Dan's clients are mostly from the Dane County area, he is more than happy to travel wherever necessary.
Although Dan is primarily a portrait photographer, he has ample amounts of experience in other types of photography such as weddings, events, product photography, real estate, and sport photography.
In 2016, expertise.com ranked Dan Pomykalski Photography the 2nd best portrait photographer in Madison, WI out of 204 others in the area.
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